We are on a mission to elevate lives and be the leading fitness solution across the US. If you’re motivated to change lives through a technology-enhanced fitness program and open a Pulse Performance studio, complete the form to get started with the franchise process.

Invest in the next generation of the fitness industry.

EMS Industry

The Electrical Muscle Stimulation industry is valued at $694 million and will have continual growth. That leaves an unmatched opportunity for Pulse Performance to disrupt an already valuable space with an experience tailored to all of our clients’ needs and well-being.

Franchise Process

As a new Pulse Performance franchisee, you can expect a detailed process to support you from the start.


We provide an extensive training program so you can get familiar with our brand standards and systems from the start.


We help you find an appropriate location for your studio. You will have the opportunity to consult with our approved vendors.

Your Brand:

We streamline the opening process, including a brand fund, local advertising, a grand opening program, and more.


We provide system-wide refreshers and additional training courses to keep you up to date with new  developments.

How we support you

Step 1:
Complete the
Inquiry Form

Once you submit an inquiry with the necessary information, our team will review your application. Please share details about yourself and past franchise experience so we can get to know you.

Step 2:
Let's Talk

If you are considered a  franchisee or area developer match, we will contact you to discuss your inquiry and franchise goals. At this point, you will also have the opportunity to meet our executive team.

Step 3:
Review &
Get Started

After our introduction, we will send our disclosure document and franchise agreement. These include information about the initial investment breakdown and the complete training schedule. 

Step 4:

Once you are approved and the agreement is signed, you can get started with the onboarding process to opening your Pulse Performance studio. We will share our transparent process so you will be set up for success.


We offer two different Franchise packages depending on the number of Pulse Performance businesses you wish to purchase. We have a Single Package for 1 Pulse Performance business location and a Multi-3 Package for 3 Pulse Performance business locations.

The fees associated with purchasing a Pulse Performance include an initial franchise fee, royalties, and packages created to ensure that you will run a successful business. For a detailed breakdown, submit an inquiry, and if you’re approved, we will provide you with our Disclosure Document outlining the associated fees.

We currently offer a reduced initial franchise fee for veterans. Under this program, honorably discharged United States veterans or their spouses receive a 20% discount on the initial franchise fee. All we would need is a copy of your DD214.

Opening a location can vary between 150 to 240 days; this includes your Franchise Agreement, payment of any fees, and the launch of your business. Factors like leasing agreements, permits, or unpredictable construction setbacks, may affect the timing. However, you must open your Pulse Performance business within 365 days after signing the Franchise Agreement.

As a franchisee, you must complete a series of training courses. Currently we are requiring 63 – 92 hours of online classroom training as well as 58 – 96 hours of on-the-job training. These  training courses will give you an in-depth look into everything Pulse Performance. If your Pulse Performance location is in an Area Representative territory, the corresponding Area Representative will conduct the on-site training.

You can only operate your Pulse Performance business at approved locations across the US. The approved site for your business will be listed in the Franchise Agreement. Fill out our franchise form on this page to learn more.

Yes! In order to be an Area Representative, you must qualify for our Multi-3 Package, which includes three Pulse Performance business locations. If you qualify, our executive team will check availability in your preferred area to get you started. Fill out the application on this page to start the process.

Yes! Once your assigned territory is approved, you will become the direct representative. Any new franchisee interested in opening up a Pulse Performance in your region will need training from you upon approval. As an Area Representative, you will be responsible for conducting on-site training.

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